ROOK’s Wearable API Enables Healthcare to Demonstrate Visible Results Linking Health and Insurance.

ROOK connects insurance, healthcare, and fitness through its single, advanced API integration

ROOK, a data integration platform for fitness and other businesses, is creating a bridge between insurance, healthcare, and fitness with wearables as its core enablers.

There are several groups within the fitness industry that are on the rise right now – but few are growing at the same rate as clothing. The global wearable technology market was already valued at USD $120.54 billion in 2023. It is estimated to grow from $157.94 billion in 2024 to $1,415.26 billion in 2032.

This is no surprise to ROOK. The Miami-based brand has been helping health, wellness and insurance companies collect and use data collected by wearables for a long time. However, the brand knows that it is only the tip of the iceberg when it comes to resources and potential impact.

“The concept of ‘exercise is medicine’ is not just a topic; we’re seeing the healthcare and insurance industries increasingly focus on fitness,” said Marco Benitez, ROOK CEO and co-founder. This shift is largely due to fitness’s ability to show results clear, and wearable data plays an important role in demonstrating the return on investment (ROI) of a practice.”

Starting with Insurance and Health

Health insurance and exercise have been linked to some extent. The former is highly dependent on the latter in terms of types of broadcasts and fees. But now, with wearables, that bond is even stronger – and ROOK is eager to help facilitate that with its API.

“Welcome to the future – where your smartwatch can know more about your health than your doctor,” said Benitez. “This is no longer science. Wearable technology is here, and it’s changing industries, especially insurance and healthcare. What began as tools to track our steps has evolved into data mining, influencing the way insurers evaluate risks, pricing strategies and customer interactions as well as how comprehensive care is delivered by home hospitals or facilities. of health care.”

With wearables tracking things like heart rate, sleep patterns and daily activity levels, they not only have the ability to keep wearers updated about their health and lifestyle in real time, but also with their doctors and insurers. Doing so allows providers to develop more accurate risk assessments and health management strategies.

All parties will benefit from putting wearable data in the hands of providers, which is enabled by ROOK. Real-time metrics give healthcare providers and insurers the information to make the right decisions with precision and speed never before thought possible. This allows them to care for each user more precisely with personalized treatments and plans – and potentially lower premiums for those living a healthy lifestyle.

Putting Things Together

By providing insurers with the information they need to implement strategic plans that transfer potential savings for healthy consumers, ROOK is a valuable guide, helping to motivate the public to stay healthy. and reap those rewards. Health care and insurance actually “use” exercise as a tool to improve their outcomes.

“It’s a win-win situation,” said Benitez. “Insurers reduce their risk exposure and policyholders are encouraged to maintain good health.”

Clothes and their ability to make the right decisions are part of this process as well. ROOK’s API enables health, wellness and insurance companies to integrate and integrate wearable data into a single integration and thereby enables these companies to innovate on ‘a those details.

“We see that practice is increasing when it comes to health care and insurance,” added Jonas Dücker COO of ROOK. “Fitness is finally able to show tangible results by tracking progress. We can see tangible results. We can not only follow the best practices, but we can encourage them. So now it’s closed gap between insurance, health care.”

Benitez added: “The revolution is here, and it’s changing industries like fitness, healthcare and insurance in ways that were previously unimaginable.” “And we’re just getting started – with access to clean and consistent data, just imagine the incredible applications this data will have in AI models within these industries.